Today I realized that a lot of what I’ve been working on in terms of consumer friendly video files is really akin to shareware models used in the software industry.
You see, in the shareware model, it becomes acceptible to share the content with others, provided you share the content intact so that any revenue model provided is preserved.
This is the very philosophy that I’m trying to use for video. These so called shareware video files contain enough hyperactiveness that they can optionally periodically stream advertisments based on the individual’s provided account information or lack thereof.
If the software industry has found a way to work with the consumer habit of sharing with others, why can’t the video industry?
Perhaps the secret here is that the current industry wont, and that it will take a new industry to do so.